Thira · Lead Acquisition
Thira is the fully automated lead generation system built for insurance agents. A qualified prospect opts in, our AI caller reaches them within seconds, and an appointment lands on your calendar — all before you even look up.
The Process
Every step between a stranger seeing your ad and sitting across from you is handled by Thira. Here's exactly what happens.
Marigold & Co. builds and manages your Facebook ad campaign, targeting the specific audience most likely to need your product — by age, location, life stage, and more. When someone clicks, they land on your Thira qualifying page.
Facebook Ads · Managed by MarigoldBefore anyone becomes your lead, they answer 12 questions designed to confirm they're a genuine, high-intent prospect. Only those who complete the quiz and verify their phone number enter your pipeline.
Thira Qualifying Funnel · Built on GHLThe moment the quiz is submitted, Emma — Thira's AI caller — places an outbound call. She introduces herself, confirms interest, handles basic qualifying questions, and moves toward scheduling. No human needed on your end.
Emma AI Caller · Speed-to-Lead <30sIf the lead is qualified and interested, Emma books the appointment directly on your calendar. You receive a notification and show up to a conversation that's already been warmed up — no cold introductions needed.
GoHighLevel Calendar · Automated BookingWhy Thira
Not a generic CRM. Not a lead marketplace. Thira is an end-to-end system designed around the specific motion of insurance sales.
01
Research consistently shows that contacting a lead within the first minute of opt-in dramatically increases conversion. Emma makes that happen every time, automatically.
02
The 12-question quiz filters out tire-kickers before they ever touch your calendar. Every lead who makes it through has actively invested time in the process.
03
100% of your monthly ad spend goes to your Facebook campaigns — none of it passes through Marigold & Co. Your ad account, your data, your results.
04
Thira runs on GoHighLevel — the most capable CRM platform for sales-driven businesses — with workflows and automations configured for your specific operation.
05
You didn't get into insurance to become a marketing technologist. Marigold & Co. handles the setup, the campaign management, and ongoing optimization.
06
Facebook's ad algorithm needs 5–7 days to learn your audience and optimize delivery. After that window, results stabilize and improve. We manage the process throughout.
Complete the onboarding form to get started. We'll reach out within one business day to kick off your setup.